Anna Scholz launched her self-titled label for plus size clothing from her flat in London in 1996. Her creations dress the curves of women size 12 to 28 from a limited seasonal collection that usual involves bright patterns and fine details from the latest trends.
From season to season there have been a number of pieces I have fallen in love with but this season I’m shocked by the numbers she has thrilled me with. Even more thrilling is the fact she has created two labels: the white label and the black label.
The white label is described as the premium collection with luxury fabrics, designer cuts and statement pieces. My favorite pieces include (prices range from £219 to £445):
The black label is at a slightly lower price and focuses on daywear. My favorite pieces include (prices range from £70 to £195):
One of the best features of the her fresh looking website is more models showing off the designs (both in print and video). I think this is a huge improvement over the mannequins which didn’t give an impression of fit or how to style the pieces. There is a choice of viewing all three so it should please many shoppers.
The Anna Scholz label can be found at select walk-in/online boutiques and department stores (Neiman Marcus/ Saks Fifth Avenue) as well as at her official website which ships worldwide.